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Carlsberg Pop-up Pub - The Eternal Optimist

Carlsberg's Eternal Optimist Pub, welcomed more than 1000 football fans to The Drum, to experience 'the best football pub in the world'.

The took over our event spaces, truly making the most of what we've got!  The main 'pub' was situated in our Grand Hall, featuring a stage for a live Q&A session as well as a performance from The Lightning Seeds.


People's Question Time

The Mayor of London, Sadiq Khan, was quizzed about a range of issues as he chose Brent for his first People's Question Time event yesterday 3 November.

Hundreds of residents from across Brent and further afield flocked to Brent Civic Centre, opposite Wembley Stadium, to hear the Mayor answer questions on a range of topics from transport, housing and hate crime to female genital mutilation, inward investment, Brexit and poor air quality.

Cllr Muhammed Butt, Brent Council Leader, said: "It was fantastic to welcome the Mayor of London to Brent Civic Centre for his first People's Question Time and even better to have a packed hall full of residents asking challenging and thought provoking questions. "Of course London has it's challenges just like any other city but London is the greatest city on earth and we in Brent will play our part in working closely with the Mayor to deliver his priorities." The free, twice-yearly event is an opportunity for Londoners to quiz the Mayor and Assembly members on the issues facing the capital. The event was chaired by Navin Shah AM, London Assembly Member for Brent and Harrow.


Original article from Brent Council website here

More coverage on Get West London here


Mitre Sports

The Drum's Conference Hall played hosts to Mitre Sports a British sportswear and equipment supplier, who invited their business partners from around the world to introduce them to what Mitre Sports would be up to for the year ahead.  Mitre also introduced their business partners to some of their new products.

Even though all of our event spaces have their own personality, they also act a fantastic blank canvas for organisations such as Mitre, as they offer the perfect opportunity to brand the spaces, which, they made full use of as you will see!


Sky Sports Reception

We played host to Sky Sports for their boxing preview show for the Froch v Groves fight at Wembley Stadium on the 30th May 2014.  Sports reporters, ex and current boxing stars as well as VIP guests enjoyed soaking up the pre-fight energy, overlooking the crowds attending the weigh in.

Our Terrace rooms and Terrace have unrivalled, interrupted views over Wembley Square, so make the perfect space to broadcast pre event shows at both Wembley Stadium and Wembley Arena.  The rooms offer a great private area with a vast Terrace space.

More information about the match

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